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1. Introduction

 

Firefly is committed to protecting your personal data and respecting your privacy.

This privacy policy explains how we collect, use and store your personal information when you:

• visit our website (fireflyfit.co.uk)

• book or attend a Firefly fitness session

• complete forms such as health questionnaires

• subscribe to emails or updates

• contact us about our services

 

Firefly is the data controller and responsible for your personal data.

 

Contact details

Firefly

Sophie Aldred

48 Roman Hackle Avenue

Cheltenham

Gloucestershire

GL50 4ST

 

Email: sophie@fireflyfit.co.uk

 

If you have questions about this privacy policy or how your data is handled, please contact us using the details above.

 

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK authority for data protection issues.

 

2. What Data We Collect

 

Personal data means any information that can identify an individual.

Firefly may collect the following information:

 

Identity Data

• Name

 

Contact Data

• Email address

• Phone number

• Emergency contact details

Health and Fitness Data

To safely deliver fitness sessions we may collect:

• Health questionnaire responses (PAR-Q)

• Pregnancy or postnatal information

• Injuries or medical conditions relevant to exercise

 

This information may be collected via Google Forms or discussed verbally during sessions.

 

Special Category Health Data

Some health information is considered “special category data” under UK data protection law.

Firefly collects limited health information only where necessary to ensure exercise sessions are safe and appropriate. This data is processed with your explicit consent and treated confidentially.

Children’s Information

As Firefly sessions are designed for parents with babies and young children, we may collect:

• Child’s name

• Child’s date of birth

This information is collected only to help tailor sessions appropriately.

 

Payment Data

Payments are processed securely through Stripe. Firefly does not store full payment card details.

 

Participation Data

We may keep records of:

• Class bookings

• Attendance

• Event or retreat bookings

• Client participation history

 

Marketing Data

If you subscribe to updates, we may store:

• Your email address

• Your marketing preferences

 

3. How We Collect Your Data

 

We collect personal data through a variety of methods.

 

Direct Interactions

You may provide personal data when you:

• book a class or event

• complete a health questionnaire

• fill in forms on our website

• subscribe to our emails

• contact us by email, phone or social media

 

Automated Website Data

When visiting fireflyfit.co.uk, some technical data may be collected automatically through cookies or analytics tools.

 

Third-Party Platforms

Firefly uses trusted third-party platforms to operate the business. These include:

 

• Wix (website hosting and booking)

• Stripe (payment processing)

• Google Forms (health questionnaires)

• Google Sheets and Google Docs (record keeping)

• Meta platforms including Facebook and Instagram

• Google Business Profile (Google Maps listing)

• Zoom for occasional online sessions

 

These providers may process limited personal data in order to provide their services.

 

4. How We Use Your Data

 

Firefly uses your personal data to:

 

• register you as a client

• safely deliver fitness sessions

• assess health and exercise readiness

• manage bookings and attendance

• process payments

• communicate about classes, events and retreats

• respond to enquiries

• improve our services

 

Marketing Communications

You may receive emails about Firefly services if:

• you subscribe via the website, or

• you have previously attended sessions and have not opted out.

 

You can unsubscribe from marketing emails at any time.

 

5. Sharing Your Data

 

Firefly does not sell personal data.

 

However, your data may be shared with trusted service providers where necessary to operate the business, including:

 

• website and booking platforms (Wix)

• payment processors (Stripe)

• form and data tools (Google Forms / Google Workspace)

• professional advisers such as accountants or insurers where required

 

These providers only process data where necessary to provide their services.

 

6. Photos and Media

 

Photos or videos may occasionally be taken during Firefly sessions for marketing or promotional purposes.

 

Clients are asked to give consent or decline photography as part of the health questionnaire.

 

If you have previously given consent but later wish to withdraw it, please contact Firefly and we will respect your request wherever reasonably possible.

 

7. Data Security

 

Firefly takes reasonable steps to protect your personal data.

 

Access to personal data is limited to:

• Sophie Aldred (Firefly)

• authorised service providers where necessary to operate the business

 

Data is stored using secure and password-protected systems.

 

8. Data Retention

 

Firefly will only retain personal data for as long as necessary.

 

Basic client records may be kept for up to six years to comply with legal, accounting or insurance requirements.

 

Health information is retained only as long as necessary to safely deliver services.

 

9. Your Data Protection Rights

 

Under UK data protection law you have the right to:

• request access to your personal data

• request correction of inaccurate data

• request deletion of your data

• object to or restrict processing

• withdraw consent for marketing

 

To exercise these rights please contact: sophie@fireflyfit.co.uk

 

10. Cookies

 

The Firefly website uses cookies to help the site function and improve user experience.

 

Cookies may be used for:

 

• website functionality

• analytics

• remembering user preferences

 

You can disable cookies in your browser settings if you prefer.